John Dewey said that the desire to be important is the deepest urge in human nature.
William James said ; "The deepest principle in human nature is the craving to be appreciated". It is this urge that differentiates us from the animals.
It is this urge that has been responsible for civilization itself.
Philosophers have been speculating on the rules of human relationships for thousands of years, and out of all that speculation, there has evolved only one precept.
It is not new, it is as old as history.
Zoroaster taught it to his followers in persia 2500 years ago.
Confucius preached it in China 24 centuries ago.
Lao-Tse taught it to his disciples in the valley of Han.
Buddha preached it on the bank of the Holy Ganges 500 years before.
The sacred books of Hinduism taught it 1000 years before that.
Jesus summed it up in one thought - “Do unto others as you would have others do unto you"
So let's obey the golden rule and give unto others what we would have others give unto us.
The answer is:
All the time, everywhere!